Do not expect to get response to cold emails
This has nothing to do with bad people. Please understand that writers and major influencers are getting thousands email a day from startups. It is physically impossible for them to process and respond to each email. You may find it unfair, but this is just a simple fact. So once again, this is where a PR firm or at least a friendly connection via LinkedIn will come handy. If you are introduced, the chances are you will be heard. (No guarantees that you will be written up).
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