How to market yourself: Tip #2

Shoot a short video and put it up onto YouTube!

Marketing and Advertising

1. Set up a channel to reflect your brand and engage with others. Here’s an example fromThe White House.
2. Choose a user name that reflects your brand for your channel URL.
3. Add your channel URL to marketing collateral and social network profiles.
4. Post customer video testimonials to add to your credibility.
5. Put together a creative video explaining your product or service.
6. Show your product in action using movie trailer-style: fast, creative and catchy.
7. Show the results of someone using your services.
8. Promote your events using recordings of previous events.
9. Introduce your staff to add authenticity.
10. Take viewers on a tour of your offices and city to help them feel connected with you.
11. Ask others to use your product in their videos (like product placement in movies) and cross-promote each other.
12. Post links to your videos on various social networks.
13. Look into YouTube Promoted Videos to reach your target through contextually-relevant search results.
14. Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your business. Research thePlacement Tool to identify the best placements for your ads.
15. Earn money from your videos by entering into a partnership with YouTube.
16. Run a contest.
17. Add Call-to-Action overlays to your videos to drive traffic to your web site.
18. Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos.
19. Display company information in every video including name, URL, phone number and email address.